Sir Kensington’s - “Abandon All Bland”

ASSOCIATE CREATIVE DIRECTOR / COPYWRITER

Lions. Tigers. Ketchup. Oh my. Sir Kensington’s needed a campaign that would bring their message of intense flavor and natural ingredients to the masses. I helped them craft a campaign line that served as a rallying cry (Abandon All Bland), and created an OOH and digital campaign that lived up to that ethos.