GiftNow -
“Gift Courageously”
ASSOCIATE CREATIVE DIRECTOR / COPYWRITER / CO-DIRECTOR
GiftNow makes it easy to give gifts instantly, via text or email—and it offers gift recipients amazing features like the ability to modify or exchange items before they ship. I helped them create a brand campaign urging people to “Gift courageously” — led by a holiday spot that went on to win the National Gold Addy for Best Online Video.
Creative Direction | Copywriting | Video | Campaign | Digital